About Surprisehouse
Business idea
We are a consultant- and training instutue (giftwrapping school) offering giftwrapping services, inclu training in professionl giftwrapping, wrapping profiling, styling, giftwrappingevent consultancyserivces and seminars.
We offer professional training in giftwrapping for individual shops, chains of shops, franchise chains, departmentstore and shopping malls. In the trainings we also offer the shops how to create their own giftwrapping profile in purpose
We believe..
To survive in the retail business, shops need to be more serviceminded, they have to found more and new ways to attract customers to choose a certain shop, brand etc. When competion is getting harder and there are more shops selling the same products, have the same pricestrategies and sometimes also compete on the same geographical, they need to foucs more on customer relation management and uniqe serviceconceps
Giftwrapping
Surprisehouse is Swedish company founded in 2003 by CEO Annica Thorberg. She is the only known Wrap-artist in Scandinavia. She give training in japanese gifftwraping tecniques (tsutsumi or hozô) but combined japanese style and tradition with the american giftwrapping styles an adopt it to the Europan style, culture and She has a long background in marketing, communication and PR as a marketing manager. She learnt professional giftwrappig first time at NK, the leading departmentstore in Stockholm, Sweden, and also self-made and have got training from japanse.
